Case study · M&A advisory
Relaunch for an M&A boutique – with a clear path to the mandate.
A modernised brand, a new website and a well-thought-out funnel: the website is set to become CNX’s most important channel for mandate enquiries.
CNX Transaction Partners is an M&A boutique with offices in Munich and Amsterdam. Since 2010, the team has guided owner-managed companies through their sale – from preparation to closing.
Visit client websiteM&A advisory
2026
WordPress · Elementor Pro · WPML
The challenge
Plenty of substance – but no clear path to the mandate.
The previous website had grown over the years: lots of text, three languages and a look that didn’t match the depth of the advisory work. CNX’s real strength – thorough preparation long before the sale process – barely came across.
No real funnel: Clear calls to action were missing – from the first visit to the mandate enquiry.
Method not visible: The firm’s own approach, “Clarify. Navigate. Exit.”, wasn’t explained anywhere.
Person instead of brand: Much revolved around the founder. The new website was to put CNX as a brand and method front and centre – with the founder as its face.
Our solution
Brand, structure, funnel – all of a piece.
Carefully modernised
Kept the word mark, modernised the typography, added “Clarify. Navigate. Exit.” as a tagline and defined a clear colour palette of dark blue, sand and beige.
Clear site architecture
Two core services instead of a portfolio list: exit readiness and company sale – with descriptive URLs and a flat page structure.
Two routes to a conversation
Exit readiness check and webinar as clear entry points for business owners – visible on every page and tailored to the target group.
Built for self-maintenance
A consistent design system with reusable components – bilingual and maintainable by the CNX team without a developer.
The result
From a wall of text to a boutique brand – on every device.
Less text, more clarity: the new website shows method, team and attitude – and guides business owners straight to a conversation.
Before · smartphone
After · smartphone
Clear positioning as an M&A boutique with its own method
Two clear entry points: exit readiness check and webinar
A modernised brand – without giving up 16 years of recognition
Mobile first, fast and designed for accessibility
Clean structure and schema markup for Google and AI search
Bilingual: German and English
Insights
The new website in detail.
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