Service · Web design & development

Websites that sell for you.

Your website is often the first impression – and ideally your best salesperson. We build custom websites for professionals and SMEs that build trust, get found and turn visitors into enquiries.

We first clarify who your site needs to convince and with what. Then we build it. With one dedicated point of contact and a fixed price.

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Sound familiar?

Your website could
do more for you.

Free website check

Outdated & slow

The site has aged, loads sluggishly and doesn't look good on a smartphone. Honestly, you'd rather not send people the link.

Visitors, but no enquiries

People visit, but hardly anyone gets in touch. Nobody immediately understands what you offer, who it's for – and why you.

Dependent on your developer

Every small change costs time, money and nerves because you can't update texts and images yourself.

Before we design

Strategy first. Design second.

A website can be generated in minutes today. What no AI and no template replaces: understanding what you stand for, who you want to reach – and what moves your customers to get in touch.

Audience & positioning

Who are you the best choice for – and why? We sharpen what sets you apart before a single pixel is designed.

Offer & message

We turn your offer into a clear message your customers understand within seconds.

The path to an enquiry

We plan how visitors get from their first page to an enquiry – with clear entry points and calls to action. This is where conversion optimization starts.

Structure & content

Site structure, content plan and priorities – the foundation for design, copy and SEO.

The result

Clear Course
for your website.

A concept that captures every decision before anything is designed. Every decision in design and copy builds on it. It belongs to you.

What’s in it:

Goal and measurement plan: what the site should achieve and how you’ll know

Ideal clients, triggers and objections, in your clients’ own words

Positioning and message in clear sentences

Site structure: every page with a goal and a next step

Wireframes with real headlines instead of placeholders

Content plan: what goes where, and who delivers it by when

Book a discovery call

Our focus

Built for enquiries.
Not just for looks.

Beautiful websites are everywhere. Ours are built around one question: what makes visitors get in touch? Drag the slider – before and after for a tax advisory firm we worked with.

Old website of Steuerberatung Heinlein (desktop, before the relaunch)

New website of Steuerberatung Heinlein (desktop, after the relaunch)

Before After

A clear message: within seconds it is obvious what you offer – and for whom.

One goal per page: every page leads to exactly one next step.

Visible trust: references, testimonials and faces right where doubts arise.

Measurable from day one: we see what drives enquiries – and keep improving.

Scope

Included in
every project.

No hidden extras, no surprises on the invoice. Every website we build comes with these essentials – whether it's a compact site or a major relaunch.

What makes the difference

Clear Course

Strategy workshop and concept before anything is designed. Every decision in design and copy builds on it.

A message on every page

Key messages and headlines that make clear within seconds what you offer.

Path to enquiry

Clear user guidance and calls to action on every page.

Tracking from day one

Enquiries, calls and bookings, measured in a privacy-friendly way.

90-day review

After launch, we review together what the site delivers.

Of course, also

Custom design instead of a template

Smartphone, tablet & desktop

PageSpeed target 90+

SEO & optimisation for AI search

GDPR basics

Easy to update yourself

Personal onboarding

30 days of support after launch

Depending on the project

+ In-depth copywriting

+ Multilingual sites

+ Booking systems

+ Member areas

+ Integration with your tools

Who it's for

Made for people who make things happen.

View case studies

Self-employed professionals & coaches

You are the brand. Your website shows what you stand for and attracts enquiries from people who are a great fit – instead of bargain hunters.

Consultancies, law firms & practices

Trust is your strongest selling point. We translate expertise into a clear, credible presence that wins over clients.

SMEs & mid-sized companies

Multiple services, multiple audiences, little time. We bring structure to your online presence and make sure it grows with your business.

Pricing

One project. One fixed price.
No surprises.

Every project starts with Clear Course, our strategy phase. Together with your concept, you receive the binding fixed price for implementation.

01 · Focus

Compact website

from €3,500

For a clear presence with one core offer – from a landing page to a small website.

Clear Course compact: workshop and concept

One target group, one core offer

Custom design, guideline up to approx. 5 pages

Key messages and headlines for every page

Tracking from day one and 90-day review

30 days of support after launch

02 · Growth

Relaunch & expansion

from €6,000

For several services or target groups, more pages and additional features.

Clear Course: in-depth workshop and concept

Several services or target groups

Wireframes for the key pages

Expandable: multilingual, booking, integration with your tools

Tracking from day one and 90-day review

30 days of support after launch

The exact price depends on the complexity of your target groups, services and features. In the discovery call, we estimate the scope, free of charge and without obligation.

All prices are net (excluding VAT).

Book a discovery call

Process

Four steps
to your new website.

Book a discovery call

01 · Day 1

Discovery call

Free, 30 minutes. We clarify your goal, scope and whether we’re a good fit. Afterwards you get a fixed-price offer for the strategy phase.

02 · Weeks 1–3

Clear Course

You fill in a short questionnaire and share the material you already have. We research, and in the workshop we make the decisions together. Result: your concept and a binding fixed price for the implementation.

03 · Weeks 4–8

Design & build

We build what’s in the concept. Copy and design take shape step by step with fixed feedback rounds. Then we implement everything cleanly, fast and responsive.

04 · After launch

Launch & course correction

We test thoroughly, go live and show you how to update content yourself. After 90 days we review together what the site delivers and define the next levers. The review is always included.

GBM website on a MacBook – “unconventional” section

From practice

GBM: a new presence for a Berlin management consultancy.

Web design & development · 2026

Starting point: The website was more than five years old, technically outdated and hardly built to generate enquiries.

Insight: In an industry where many providers look alike, it’s not the most conservative presence that wins, but the one with the clearest profile.

Solution: A complete redesign focused on the core services – leadership training and coaching, aptitude assessment and organizational consulting – with a clear user journey towards an enquiry.

Result: A presence with real profile that shows at a glance what GBM offers and leads to an enquiry in one minute from every page.

Technology: Rebuilt with WordPress and Elementor – fast, responsive and easy for the team to maintain.

View project

All case studies

What our clients say

“

Shortly after Kim understood my idea, he came back with a first proposal for what the final website could look like. I was amazed at how quickly and creatively Kim had turned my thoughts into a complete concept. Good communication between client and agency matters most to me – and this is where Kim really stands out. At every stage, he responded quickly and reliably to my questions and requests and was open when my ideas weren’t the best approach. Working together also helped me reflect more deeply on my project, so I didn’t just end up with a finished website but also developed my ideas further. Thank you for the great collaboration.

Tanja Adam-Heusler

Founder of UNBRICKED

Questions about web design

How much does a new website cost?

Every project starts with Clear Course, our strategy phase, and is then implemented at a fixed price. Compact websites start at €3,500, relaunches and larger websites at €6,000 (all prices net, excluding VAT). The exact price depends on the complexity of your target groups, services and features. You receive the binding fixed price for implementation together with your concept.

Can I skip the strategy? I know exactly what I want.

Great, then it goes faster. We still check together whether your view matches what your clients actually ask and say. Without that check, we’d be building on assumptions.

Why is the strategy always included?

Because it’s the part that decides whether you get enquiries. Design, copy and tech build on it. Without clear decisions up front, a website ends up looking good but rarely working.

Can I book Clear Course without the implementation?

Yes. The concept belongs to you and is written so that you can build on it yourself or with another provider. Just mention it in the discovery call.

How much time do I need to invest?

About 45 minutes for a questionnaire and material you already have, plus a three-hour workshop. We do the rest.

How long does a project take?

Usually 4–8 weeks from the discovery call to launch, including the strategy phase. How fast it goes depends mainly on how quickly material and feedback are available. We tell you upfront exactly what we need from you and when.

Can I update the website myself afterwards?

Yes. We usually build on WordPress with an editor that lets you change texts, images and posts without any coding. At launch you get a personal walkthrough.

Do you also take care of copy, images and SEO?

Yes. We develop the key messages and headlines for every page in the strategy phase, they’re always included. We write longer body copy on request. For extensive copywriting or photography we bring in specialists from our network. Everything is optimised for Google and AI search (SEO/GEO).

What happens after launch?

You're not on your own. If you like, we handle updates, backups, security and small changes – and keep improving your website with analytics and conversion optimization.